Born in Falmouth, raised in the streets of Montego Bay, I went from poverty to federal prison for lottery fraud. Behind bars, I hit rock bottom—consumed by drugs and alcohol. Most people would’ve stayed down. I didn’t. This is how failure became my greatest teacher and I built a life worth living.
What happens when your biggest mistake becomes your greatest lesson?
Lavrick Willocks grew up between two worlds—the grinding poverty of rural Jamaica and glimpses of wealth that seemed forever out of reach. Desperate to escape, he made choices that landed him in handcuffs, facing federal charges for lottery fraud.
Behind bars, things got worse. Consumed by drugs and alcohol, he hit a rock bottom that seemed impossible to escape.
Most stories like this end in bitterness and regret. This one doesn’t.
From addiction to consulting, from prisoner to entrepreneur, Lavrick’s journey is a raw, unflinching look at what it takes to truly transform your life. No sugar-coating. No excuses. Just the brutal truth about falling hard—and the even harder work of getting back up.
This isn’t just a redemption story. It’s a blueprint for anyone who’s ever failed and wondered if they could rise again.
Short Teaser (Social Media - 50 words)
Born in Falmouth, raised in the streets of Montego Bay, I went from poverty to federal prison for lottery fraud. Behind bars, I hit rock bottom—consumed by drugs and alcohol.
Most people would’ve stayed down. I didn’t.
This is how failure became my greatest teacher and I built a life worth living.
Medium Teaser (Back Cover / Website - 150 words)
What happens when your biggest mistake becomes your greatest lesson?
Lavrick Willocks grew up between two worlds—the grinding poverty of rural Jamaica and glimpses of wealth that seemed forever out of reach. Desperate to escape, he made choices that landed him in handcuffs, facing federal charges for lottery fraud.
Behind bars, things got worse. Consumed by drugs and alcohol, he hit a rock bottom that seemed impossible to escape.
Most stories like this end in bitterness and regret. This one doesn’t.
From addiction to consulting, from prisoner to entrepreneur, Lavrick’s journey is a raw, unflinching look at what it takes to truly transform your life. No sugar-coating. No excuses. Just the brutal truth about falling hard—and the even harder work of getting back up.
This isn’t just a redemption story. It’s a blueprint for anyone who’s ever failed and wondered if they could rise again.
Spoiler alert: You can.
Long Teaser (Press Release / Marketing - 250 words)
From Federal Prison and Addiction to Financial Consulting: One Man’s Unflinching Journey Through Failure to Freedom
At 7 years old, Lavrick Willocks was already stealing money from his uncle’s taxi earnings in Montego Bay. By his twenties, he was facing federal charges for lottery fraud—a scheme that promised quick money but delivered handcuffs and a prison cell instead.
But the real fall came behind bars.
Consumed by drugs and alcohol during his federal prison sentence, Willocks hit a rock bottom that most people never climb out of. The streets of St. James had been hard. Prison was harder. And addiction made it nearly impossible to see a way forward.
Most people don’t come back from that. Most people let their darkest moments define them forever.
Lavrick Willocks isn’t most people.
In this brutally honest memoir, Willocks takes readers through every painful step—from witnessing machete violence as a child, to making desperate choices that destroyed his freedom, to the lowest point of his life where drugs and alcohol became his only escape. He doesn’t shy away from any of it. Instead, he leans into the darkness, showing exactly how he found the strength to fight his way back.
Through extensive research, strategic planning, and an unshakeable belief that failure doesn’t have to be final, Willocks rebuilt his life from the ground up. Today, he runs Prime Management and Consulting LLC, empowering others to achieve sustainable growth—using the same resilience that pulled him out of addiction and incarceration.
This memoir is for anyone who’s ever hit rock bottom and wondered if they could rise again.
Because the truth is simple: Your lowest point doesn’t define you. What you do next does.